But forgetting in our conversion targets you're gonna have to take another look at our paid social spending. Michelle! any thoughts on decreasing our CPM CPC and CPA and gaining some sov in the DMA? Also what's our KPI for SEM and what are we doing for CRO? That's a lot of acronyms good thing you know your S#!% … because you took HootSuite Academy's advanced social advertising course, you'll learn how to drive business results with paid social tactics and maximize the return on your campaigns. Know your S#!% know your social.
