Content marketing still works, and using video to educate and motivate is a perfect way to get attention of your target audience. Address your customers pains and challenges and use facts and figures to illustrate the need to adapt the strategy and explain the solution and possible results. Software video tutorials will free your support team and reduce churn by enabling your customers to quickly accomplish their goals. And the tutorials don’t have to lengthy or boring either: Make your tutorial videos more personal by appearing yourself! Put yourself in a little box, cut between your software and you in full-screen, or use a green screen appear magically inside your tool. This makes your video tutorial more tangible and engaging so that your customers will actually watch it!