It’s really hard to quickly draw people into what your software & saas does, how it helps make your clients’ lives better, and why they need to take action and sign up for your trial. Especially with software usually being complex and hard to explain. This is where a great hero video comes in: In 60 to 120 seconds, it answers all the important questions and motivates the viewer to take action.
In a recent post entitled “Can Product Videos Increase Conversion Rates?”, Sherice Jacobs explains why video marketing has finally come of age, and why video is an essential selling tool for any business.
I’m here to give you a few insider tips on how you can create your own explainer video in a few weeks on a budget of $100 or less.
Live Video – In some situations, using live video can be the most effective way to present yourself.
Tutorials for Various Video Editing Programs: Once you’re happy with how the video looks, adding music and sound effects is a breeze.