Does your software & saas solve a very specific problem? Or does it work in a new way, that is hard to explain? This is where explainer videos really shine. They’re usually animated, like cartoons, or use a whiteboard or hand-drawn style. And they have just one purpose: Quickly and visually explainer the essence of your product or business. And to inspire action, of course. I’ve compiled a list of the best explainer videos for your inspiration.
In a recent post entitled “Can Product Videos Increase Conversion Rates?”, Sherice Jacobs explains why video marketing has finally come of age, and why video is an essential selling tool for any business.
I’m here to give you a few insider tips on how you can create your own explainer video in a few weeks on a budget of $100 or less.
Live Video – In some situations, using live video can be the most effective way to present yourself.
Tutorials for Various Video Editing Programs: Once you’re happy with how the video looks, adding music and sound effects is a breeze.
Our first attempt at a product video was less than stellar. We swapped out the old video with a testimonial video a while ago, but we were missing anything that truly showed our product in detail to the people that wanted to see it. We already had a great relationship with Allan Branch and the team at Less Everything, the company behind Less Accounting and video agency Less Films. About a month after we started, we had a rough cut of our product video to review. We A/B tested the new video on our homepage against the existing testimonial video that was on there previously. Video may not be the best medium to sell every product. If you’re considering building a product video, I hope that our experiences help you make the right choices along the way, and that you end up with a video that actually does what it needs to: gets people to buy.
Have you ever wanted to make an explainer video? You know, one of those animated videos that explains what your product or service does and why people ought to buy it? You see them everywhere and companies are using them to explain what their product or service is in hopes that it will boost their conversion rate. Why not to create one of these explainer videos for you site? If it works for Crazy Egg, Dropbox, and even hosting companies, it must work for you, right? The reality is most explainer videos won’t boost your conversion rate or make you more money. For my explainer videos, I hire companies that specialize in it such as Animation Explainer Videos. If you don’t have the time, don’t waste your money creating videos then. When I first started creating explainer videos, I took the easy route by hiring a big company to create our video and script I wasted tens of thousands of dollars on videos that didn’t convert well. Remember, the most important part of an explainer video isn’t the video it’s the script.