HowTo Video Tutorial Script (303 words)

-Len Markidan: There are two ways most creators sell courses. Together, let’s figure out which one is right for you.

The two most popular ways that creators sell courses are Product Launches and Evergreen Sales. Here’s an example of a launch-based course by Brian Dean.

A launch-based course is one that’s event-based. It happens during a specific time window. For example, during a week, the course is open for a week, and after that, you can no longer buy it. Outside of that window enrollment for the course closes.

The second kind of popular launch is Evergreen. With an Evergreen sale, your courses are always available to anyone who wants to buy.

That’s how Aja Edmond sells her courses on Podium. There are pros and cons to each approach. For example, product launches create urgency, motivating your prospects to act before the cart closes. But they’re also much more time-consuming, and launch week is an exhausting time for many, many creators, a lot of course creators have launch week scars. They’re also more fragile. With a short sales window, if anything goes wrong, you don’t have a lot of opportunity to recover.

Now, evergreen courses, on the other hand, lack the urgency of product launches, but they also lack the concentrated time commitment that launch week brings. They’re simpler. They’re easy to improve over time because you don’t have to wait until your next launch to try something new. For your first course, we recommend keeping it simple. Start with evergreen sales. It’s easier, it’s less time-consuming, and it can be done without having a big audience to start with.

How you structure your sales is just one of the many decisions you’re going to make as you launch your online course. So keep it simple. You can always change things up later.