HowTo Video Tutorial Script (143 words)

It’s time for marketing to take its seat at the revenue table and prove its impact. With the imperative to grow the business marketing executives need to master the ability to gain insights from their marketing efforts and be able to directly tie those back to revenue.

Done right, marketing metrics and analytics can be a strategic enabler of trust, greater budget and increased business impact. Marketing requires data integrity, establish a culture of accountability by justifying expenditures as investments in future revenue, design measurable programs to establish targets and ROI up front to optimize your resources for its future impact.

Campaigns generate vast amounts of data, design living dashboards to focus on metrics that measure progress towards goals and help you make informed decisions. Get ahead of the revenue game by checking out Marketo’s Definitive Guide to Marketing Metrics and Analytics.