Hero Video Script (141 words)

A quest for knowledge launched the human race. We mapped the oceans, charted the stars, weighed the atom. We built giant machines to measure tiny quarks and tiny machines that measure vast cosmic echoes.

With every observation we crossed horizon after horizon until we reached the internet. A new frontier full of promise and opportunity but in our haste we downed our tools and jumped in feet-first spawning an ecosystem of bugs, worms and 404 errors, browsers with blind spots and platforms raised on shaky ground.

We can’t improve what we don’t measure so we’re taking up tools of a new kind, ensuring that every piece of code can do its best work establishing the standards by which software runs so that what we build will do exactly what we want: instrumenting, measuring, improving together in pursuit of a more perfect Internet.