Explainer Video Script (406 words)

Slack is where work happens, it’s a new layer of technology that brings together people, applications and data –  and it’s replacing email around the world. The easiest way to understand it is that Slack replaces email inside your company.

It’s enormously important but inside of a company it works so poorly. Imagine a ten thousand person in the company on average each person says 30 emails a day that’s 300 thousand emails every day. But consider things from one individual’s perspective: today she got 23 emails that’s not even 1/100 of a percent of all the communication that happened inside the company.

Maybe someone else gets 57 emails, that’s still minuscule as a percentage of all the messages that may be relevant to members but the rest is completely locked away and only accessible if another human being manually sends it to them and even that is one message at a time.

You have these enormous flows of critical information coursing through the organization but each person only has this tiny view. Their inboxes are partial and fragmented – and radically incomplete and every single view the primary window people have to what’s going on across the company, every single view is unique. This is nuts and a guarantee we will look back at this moment in history shaking our heads and wondering how we ever dealt with it.

So what’s the alternative. Well first let’s turn the email into messages and now rather than inboxes we’re going to organize those messages in channels. Those channels can correspond to anything: projects, teams, planning Sprint’s, office locations, business units, literally anything that is happening across the company. Conversations channels created a huge increase in return on the communication.

The whole team is in the channel and anytime anyone on the team has an update or question or document to share that is put it into the channel, they type it up once, then hit Send once and everyone who needs to know now or in the future can do it.  So that’s why you switch, it makes communication better, collaboration easier, agility something you can more readily achieve. From inboxes to channels.

It’s a movement from an individual first approach to communication to one that puts the team or the organization first. It’s so simple we believe that the advantages are so great that this shift is inevitable. We believe that every organization will switch to Slack or something like.