This classic explainer video improved Crazy Egg's sign-ups dramatically. According to its creator Demo Duck, "it helped Crazy Egg increase conversion rates by 64% and generate an additional $21,000 in monthly revenue". You can find background information and more details on the positive impact of the video in this case study.

Explainer Video Script (487 words)

Okay so look: The big problem that keeps small web businesses small is that they don’t know why their visitors aren’t converting.
I mean, sure, your web analytics tool will give you loads of information about what happens with your visitors.
But it doesn’t give you any clues about why all those visitors leave your site without subscribing. Without buying. Without calling.
Sorry, Google Analytics, but see that’s where most businesses just get stuck, and that they stay stuck – it’s a shame really.
And it’s all because you can’t make big improvements to your site’s conversion rate until you know why your visitors are leaving.
Until you know where on your pages they’re getting frustrated.
But you know what? It doesn’t have to be that way!
And that’s exactly why we built Crazy Egg.
So you can see the elements on your pages that are causing visitors to hit the back button.
But once you see all the stuff that’s broken, you can fix it.
And more of your visitors start buying, opting in and calling up.
Okay, so what do you get when you use crazy egg?
A heatmap tool to see the places where people click on your pages, so you can keep the things they like and change the things they don’t.
Is your most persuasive information positioned near the bottom of a page?
The scroll map shows how far down people are scrolling and where they abandon the page.
Yeah, now you can pinpoint where on the page to add more interest and where your most important content should go.
When you look at the overlay report, you can see the number of clicks on each element of your page. Now, you can work on getting more of the clicks that make you money and less on the ones that don’t.
With confetti, you’ll be able to distinguish all the clicks you get on your site segmented by referral sources, search terms, and more.
Are you ignoring the most profitable segment of your audience?
Confetti will tell you, but the best part is: You’ll also see the call-to-action buttons and anchor text that needs to be fenced.
And we made it super easy to get started. Almost too easy.
Get your free crazy egg trial account right now.
Copy and paste your tracking code and select the page you want to analyze.
Yep, that’s a 30-second setup, folks.
Okay, so you might be thinking: Can I track multiple domains?
Track HTTPS pages, iframes, and flash objects?
Yes, you can. And don’t worry: We know that speed matters.
So if you have millions of page views per day or just a few dozens – our top-notch hosting infrastructure handles that too.
Why not sign up for your free trial right now?
Put Crazy Egg to the test for the next 30 days – hey, it’s on us.
And grow your business like never before!